Echos fans, rejoice! Today, the industrial-tinged, ethereal chanteuse has announced signing with her new label home, Outlast Records. In celebration of the news, Echos released a brand new single “CAROUSEL“. Accompanying the release is the official music video that serves as the visual counterpart to the evocative auditory journey of the single. Speaking about the track, Echos creatrix Alexandra Norton shared:

“‘CAROUSEL’ is about feeling trapped in a never-ending cycle with someone. I initially wrote this as a stream-of-consciousness poem and the line “peel my eyes out I’m on your carousel” is supposed to feel like a scoff at the situation “Here we go again…but for some reason I can’t figure out how to get off of this rollercoaster.”

Los Angeles fans will also have their chance to see Echos‘ captivating live performance at School Night on Monday, April 15 (ticket info here). Stream “CAROUSEL“ at the link here, watch the official music video below.

Alexandra Norton, the voice and songstress behind Echos, weaves her music from the threads of her own tumultuous journey. “It’s a sanctuary,” she confides, her voice a blend of haunting vulnerability and quiet strength, “a place to make sense of my pain and give it a final resting place.”

Within the labyrinth of her words, she delves into the darkest recesses of human existence—abuse, self-inflicted wounds, and the relentless dance with thoughts of oblivion. Yet, amidst the shadows, she also touches on themes of resilience, introspection, and empathy. “It’s about embracing the full spectrum of emotions,” she reflects, “creating a space to feel, release, and heal.”

With three albums already to her name, her latest endeavor promises to be her most cherished work yet—a testament to her evolution as an artist and her journey—a journey that resonates with listeners seeking solace and connection amid their struggles. Her voice, like a spectral echo, invites listeners to explore the depths of their emotions, rather than bury them in silence.