At Anaheim Convention Center in Anaheim, CA on January 25th – 27th, 2024
Written and Photography all rights reserved by Don Adkins / https://donadkinsphoto.wixsite.com/mysite
National Association of Music Merchants Links
Website: https://www.namm.org/
Day 1
Every year in SoCal in the week leading up to the Grammys we start it all off with the NAMM Show. This National Association of Music Merchants industry-only event is held at the Anaheim Convention Center features various music equipment merchandisers from around the world showcasing their goodies along with the musicians they endorse, over 50,000 in attendance with a Who’s Who of major acts, indie acts and emerging talent.
Don Adkins from S.L.R Magazine attended the event and captured many amazing moments and people. The following gallery of images from Day 1 provide a glimpse of the breadth and depth of talent at NAMM.
Rock – Laurence Juber (Grammy winning guitarist, Wings), Roni Lee (Roni Lee Band, Venus & The Razorblades), Nita Strauss (Alice Cooper, Demi Lovato)
Americana & Country – Hunter Hayes, Cheyenne Benton
Indie & Emerging – Rachael Sage, Natalie Gelman, Julia Gargano
LA-based rock – Bittersweethearts, Alexa Rae (drummer for Pinktastic Plastixx)
Jazz-infused – Leah Zeger
Day 2
Friday Day 2 of NAMM coverage — Don Adkins from S.L.R Magazine walked the floor, sat-in on booth performances and captured the Yamaha Main Stage finale. Featured genres of music included:
Rock – Matt Starr (Ace Frehley), Roni Lee (Roni Lee Band, Venus & The Razorblades), guitar icon Larry Mitchell, Leanne Bowes (Demi Lomato, Derek Day Trio), Derek Day, teen sensation drummer Yoyoka and more.
Americana & Country – Emily Zuzik, Presley Tennant
Indie & Emerging – Angela Petrilli, Alicia Witt, Sonya Midtune
Classical infused rock – Lindsay Sterling on the Yamaha Main Stage
Rocking celebs – Mayra Dias Gomes (WWE, Playboy) and Whitney Ribbins
Day 3
Rock & Metal – Dave Ellefson (Megadeath, Kings Of Thrash), Becky Baldwin (Mercyful Fate, Fury and more), Fernando Perdomo (rock guitarist), Ali Handal, Rag Dolls, Caleb Quaye (Elton John, Hall & Oates), Taj Farrant (Aussie teen guitar sensation)
Americana & Country – Ziggy 6
Pop & Emerging – Lisa Loeb, Rachael Sage, Turning Jane, Anti Groupies
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