S.L.R. Magazine

Los Angeles Fashion Week Powered by Art Hearts Fashion Ukrainian Fashion Forward partnership on March 22nd, 2024

This edition of the Los Angeles Fashion Week Art Hearts Fashion hosted over 9 Ukrainian designers in partnership with The New Mart and the UFF program. Below information is taken from the event organizers website: Ukraine’s creative spirit continues to flourish as the country continues to resist the Russian invasion. Nowhere is this more evident…

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This edition of the Los Angeles Fashion Week Art Hearts Fashion hosted over 9 Ukrainian designers in partnership with The New Mart and the UFF program.

Clothing on display from Ukrainian Fashion Forward brands T-shirt fundraiser: Vivons, Andre Tan, Over The Sea, 2Kolory, ROAR and Total White Skirts by Mac Divot at Art Hearts Fashion Week Los Angeles Fashion Week Powered by Art Hearts Fashion at The New Mart on March 23, 2024 in Los Angeles, California. (Photo by Mark Gunter/Getty Images for Art Hearts Fashion)

Below information is taken from the event organizers website:

Ukraine’s creative spirit continues to flourish as the country continues to resist the Russian invasion. Nowhere is this more evident in the vibrant fashion sector. The Ukraine Fashion Forward (UFF) project is bringing 9 Ukrainian fashion brands to participate in LA Market Week and Los Angeles Fashion Week Powered by Arts Hearts this March.

Each of these 9 brands has a unique story of courage and passion as they continue to manufacture, even as the war rages on. The fashion brands reflect the designers’ deep roots and ties to Ukrainian culture, both traditional and contemporary. Their unique and exciting creations are a testament to the determination of a people to remain free.

UFF is set up not only to provide exposure for the brands but also to help the companies create lasting business ties that will allow the country to rebuild and thrive once peace returns. Leading Los Angeles fashion business experts and mentors will work with the companies to help them with market analysis, marketing, sales and distribution. Because of the business focus, more than 90 Ukrainian companies applied for UFF and the top 9 are coming to Los Angeles.

The Ukrainian brands featured in this program are: