Rauw Alejandro's New Video 'Besito en la Frente' Unveiled

Rauw Alejandro releases a captivating and culture-driven music video for “Besito en la Frente” today (Watch HERE). Directed by Rauw and creative director Martin Seipel, the music video is a tribute to Rauw’s Puerto Rican roots. Shot across Dorado, Manatí and San Sebastian, it is a stunning audiovisual showcase of the island’s flora, fauna, and folkloric characters like the vejigantes, in a celebration led by bomba, one of the most vibrant artistic expressions of the Isla del Encanto.

Leading up to the video’s release, Rauw surprised thousands of fans in Antara on Friday as he made a visit to the flagship Apple store where he and Martin Seipel discussed the making of the music video which was shot entirely on the new iPhone 17 Pro. On Wednesday, November 12 Rauw will release an extended docu-film allowing fans from all over to get a deeper look into the video.

“Besito en la Frente” is featured on Rauw’s acclaimed sixth studio album Cosa Nuestra: Capítulo 0 which was released September 26 via Sony Music Latin. A modern tribute to Afro-Caribbean rhythms, Cosa Nuestra: Capítulo 0 is the origin story of Rauw’s widely acclaimed fifth studio album Cosa Nuestra which just received a GRAMMY® nomination for Best Latin Pop Album. Cosa Nuestra is currently nominated for Album of the Year at the Latin GRAMMY Awards where Rauw is set to perform and also nominated for Best Reggaeton Performance (“Baja Pa’ Acá” with Alexis y Fido).

Rauw is currently on the final, Latin American leg of his critically-acclaimed Cosa Nuestra World Tour following the completely sold-out United States, Puerto Rico and European legs. With dozens of glowing live reviews, excitement for the remaining Latin American shows of the one-of-a-kind tour is at an all-time high. Tickets are available at Livenation.com.

ABOUT RAUW ALEJANDRO
Latin GRAMMY® award winning and 5x GRAMMY® nominated Puerto Rican singer and songwriter Rauw Alejandro has been leading the new generation of Latin music artists since he appeared on the scene in 2016. One of Reggaeton’s fastest rising stars, Rauw’s collaborations include Pharrell Williams (“Airplane Tickets”), Shakira (“Te Felicito”) Selena Gomez (“Baila Conmigo”), Anuel AA (“Reloj”) and Camilo (“Tattoo”) among others. Rauw’s meteoric rise as one of the most prominent figures in Latin urban music has been undeniable and through his continuous musical evolution, he continues to deliver refreshing and innovative sounds that keep him at the top of the genre. Rauw’s accolades are extensive; two Latin GRAMMY® awards, five GRAMMY® nominations, two Billboard Latin Music Awards, five Premios Tú Música Urbano, two Premios Juventud, an iHeart Radio Award, the Hispanic Heritage Foundations Vision Award, and more. His 6x RIAA Latin Platinum debut album, Afrodisíaco, released in November 2020, earned Rauw his first GRAMMY® nomination for “Best Urban Music Album” and also garnered him a Latin GRAMMY® nomination for “Best New Artist.” In 2021 his second studio album, Vice Versa, debuted at #1 on Billboard’s Top Latin Album chart, #3 on Spotify’s Top Debut Album and #1 on Apple Music’s Latin Album charts. The album also notably topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR and Billboard. In 2022, Rauw released his third studio album, Saturno, to rave reviews. The album was nominated for a GRAMMY® for “Best Urban Music Album” and featured collaborations with Baby Rasta, DJ Playero, Chris Palace, Arcángel, Súbelo NEO, Lyanno and Brray. Billboard named the album “one of the most eclectic albums in reggaeton-pop.” In 2023 Rauw released his fourth studio album Playa Saturno. The 14-track “spinoff” of Saturno features collaborations with Jowell y Randy, Miguel Bosé, and Junior H. In November 2024 he released his highly anticipated fifth album, Cosa Nuestra, which earned a GRAMMY® nomination for Best Latin Pop Album, debuted at #1 globally on the Apple Music and Spotify charts, making Rauw one of the few Latin artists to ever achieve this milestone and #1 on Billboard’s Latin Albums chart and #6 on the Billboard Top 200. In September 2025, he released his sixth studio album Cosa Nuestra: Capítulo 0 which is the official Cosa Nuestra origin story and includes the neo-bomba smash “Carita Linda” which went No. 1 on the Latin Airplay and the Latin Pop Airplay charts, as well as “GuabanSexxx” and “Besito en la Frente” which both went No. 1 on the Hot Latin Pop Songs chart. With this release Rauw continues to redefine the global music landscape, bridging the gap between Latin music and international audiences. His artistry, groundbreaking innovation, and magnetic stage presence affirm his place as a transformative force in the music industry.