Simple Minds Release New Single ‘Traffic’ Featuring Russell Mael Of Sparks

Simple Minds release a new mix as well as an acoustic version of ‘Traffic’, the third single to be taken from their outstanding eighteenth studio album Direction Of The Heart available via BMG.

https://simpleminds.lnk.to/TrafficPR

Written by the band’s original members, Jim Kerr and Charlie Burchill, ‘Traffic’ is a spangly hand-jive bop through the days of the week, inspired by JG Ballard and with a vocal cameo from Russell Mael of Sparks.

“There’s a real pop element to it, which as we get older, we’re not scared to embrace,” says Burchill. Kerr notes the song had been germinating for 10 years without taking root. “I ended up writing about a game called ‘Human Traffic’, where people get so immersed, they can no longer tell the difference between reality and *the thing*. And to bring some laughing gas to the song, we asked Russell Mael to sing on it. It’s almost a cartoon song. One of the best on the record.”

Direction Of The Heart is Simple Minds’ first album of new material since 2018’s outstanding UK Top 5 album Walk Between Worlds. Throughout its nine tracks the album finds the band at their most confident, anthemic best on an inspired celebration of life.

Direction Of The Heart’s predominant mood is simultaneously reflective and euphoric, framing the personal in a universal context: qualities intrinsic to all the great Simple Minds records of the past, now recalibrating the band for its next era. Its concise nine-track album manages to perfectly encapsulate the essence of past and present Simple Minds, a band whose reascent over the past 10 years has seen them, once again, capture the magic and critical praise of their early days.

ABOUT SIMPLE MINDS:

Over the past 10 years Simple Minds have rekindled the magic that made them a vital artistic force in their early days, finding themselves referenced by younger artists and playing to tens of thousands of people every year, all over the world. They have been the recipient of the Q Awards Lifetime Achievement and received universal critical acclaim for their recent albums. 2015’s Big Music was described by MOJO magazine as “their best album in 30 years”, and 2018’s Walk Between Worlds was acclaimed across the board and became their most successful album in over two decades, culminating in their largest US tour to date. 

Simple Minds: Jim Kerr (vocals), Charlie Burchill (guitars, keyboards), Gordy Goudie (acoustic guitar), Ged Grimes (bass), Cherisse Osei (drums), Berenice Scott (keyboards) and Sarah Brown (vocals).

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