BLACKPINK has sent global fans’ hearts racing with the first-ever reveal of a concept teaser poster for their third mini album, [DEADLINE].

On the 30th, YG Entertainment shared the [DEADLINE] concept teaser4 via its official blog. Featuring close-up portraits of the members, the image offers the first glimpse into the album’s overall mood and concept, lifting the veil just enough to spark excitement.

A close-up of a woman's hand gripping a part of a white garment adorned with metallic clips, set against a dark background, featuring the text 'DEADLINE' and release details for an upcoming event.

Rendered in a restrained black-and-white palette, the minimalist composition creates a subtle yet captivating sense of tension. Elegant updos, bold accessories, photogenic poses, and delicate hand details set against pure white dresses come together to create an irresistibly alluring visual, making it impossible to look away.

The teaser evokes the feeling of a refined work of art, amplifying anticipation for the powerful synergy between BLACKPINK’s unmistakable aura and the album’s sophisticated mise-en-scène. Even the brief reveal delivers a powerful impact, fueling fans’ excitement and anticipation for the new musical world BLACKPINK is set to introduce with this album.

Stylized promotional image featuring hands on a fashion outfit, with the word 'DEADLINE' and event details in a modern font, presented in black and white.

BLACKPINK will release their third mini album, [DEADLINE], on February 27 at 2 PM KST. This marks their first full-group release in approximately 3 years and 5 months since their second full-length album, [BORN PINK]. Known for rewriting K-pop history with every comeback, BLACKPINK is once again expected to solidify their status as global top-tier artists.

Meanwhile, BLACKPINK recently wrapped up their massively successful BLACKPINK WORLD TOUR <DEADLINE>, spanning 33 shows across 16 cities. From becoming the first K-pop female act to headline London’s Wembley Stadium to selling out stadiums in major cities worldwide, the group once again proved their undeniable “world-class” presence.

Close-up of a woman's face and shoulders, featuring a stylish leather outfit and distinct metallic accessories, including chains and a collar. The image displays bold text that reads 'DEADLINE' and includes details about a release time.

About BLACKPINK
BLACKPINK is a girl group from YG Entertainment consisting of JISOO, JENNIE, ROSÉ and LISA. Since their debut in August 2016, the group has captivated the public with hit songs, becoming the world’s top girl group. They became the first K-pop girl group to achieve both million-seller and double million-seller albums, and the first Asian female artists to top both the U.S. Billboard 200 and the U.K. Official Albums Chart at the same time, demonstrating their immense power in both streaming and physical sales. Moreover, BLACKPINK made history as the first Asian artist to headline the Coachella Valley Music and Arts Festival and held the largest world tour ever for a K-pop girl group, drawing an audience of 1.8 million in 66 shows across 34 cities.

A black and white image showcasing a close-up of a woman's hairstyle adorned with an intricate floral accessory near her ear. The background features text that reads 'DEADLINE' along with a date and time announcement.

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